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We rebranded this iconic ice cream by creating a bold OOH campaign centered around the simple ingredients they turn into amazing ice cream and the feeling you get when you eat it. äah. We covered 4 cities in contextual ads about the feeling of äah for the summer and judging by this guy I saw on the E train, and the write up in Ad Week, it was very effective.
Client
Häagen-Dazs
Agency
J. Walter Thompson
Role
Senior Copywriter
Date
2017

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