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Shop smart to fandom

When you think of Klarna, the last thing you probably think of is sports. But, as a premium shopping destination, people can use it for sports tickets, gear, and merch. We needed to do something big to incentivize fans to consider Klarna as the best option for flexible payments, exclusive drops and more. Shop smart to fandom is a campaign that championed the wildest fan behaviors. From elaborate psych outs, to painted torsos, fans can express their fandom by shopping smart with Klarna.
Client
Klarna
Agency
Klarna (in-house)
Role
Senior Copywriter
Date
2023

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Sports fans love to collect jerseys.

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Sports fans love to represent.

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Sports fans hobby hard.

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Sports fans take it to the next level.

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