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Copywriter

Erin Copithorne

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Selected

Projects

Klarna

Obsessively smoooth

This concept personifies Klarna's products to showcase how obsessed they are with doing their job.

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Klarna

Shop smart to fandom

Shop smart to fandom is a campaign that championed the wildest fan behaviors.

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Häagen-Dazs

äah

We rebranded this iconic ice cream by creating a bold OOH campaign centered around the simple ingredients they turn into amazing ice cream and the feeling you get when you eat it. äah.

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Wild Turkey

Wild Turkey bourbon

I was the voice of Matthew McConaughey as he talked about his profound appreciation for Kentucky bourbon.

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Experience & stuff

Whether it’s a pitch, an idea, a script, a campaign, UX writing, or you need a regionally ambiguous female VO, HMU.

From initial idea to finished product, I have extensive experience in every step along the way. I have built strong relationships with clients in the past that have helped instil trust in my work and ideas.

Though I’m capable of working alone, I believe the strongest executions come from the collaborative mind and love to co-create with like-minded peers.

Copywriter
2024—present

Freelance

I'm helping companies. I'm helping start-ups launch.

Copy Lead, Brand Campaigns
2020—2024

Klarna

Worked on a team with strategists, designers, art directors and project managers to create global campaigns and activations for Klarna.

Senior copywriter  
2019—2020

izettle

Worked in-house with to craft compelling copy for various channels including live campaigns and their brand book.

Senior Copywriter
2017—2019

Copywriter consultant

Senior copywriter
2010—2017

j. walter thompson, NY

Worked on an extensive portfolio of major global brands to create tonality, campaigns, and activations.

Copywriter
2010—2010

FCB Chicago

Junior Copywriter
2009—2009

PI&C NYC

Junior Copywriter
2008—2009

Ogilvy Paris